Real Estate Marketing Coach Brandon Patrick Discusses the Power of Sales Hypnosis Part 3 of 3

Most Powerful Technique of All Time

The most powerful hypnotic technique of all time is the metaphor.

That right - stories. Story telling, believe it or not, is a science.

The science of psycholinguistics (the science of language) and the science of neuro-linguistics have recently provided new tools in which we can now come into a better understanding of the power of metaphor and how to master the art of using metaphor to persuade.

You see, for years it was always accepted that the gifted salesperson had a natural gift of gab, a natural gift for story telling and, like it or not, you either had the gift or not. If not, well, then you were doomed to mediocrity.

Not so.

Master the metaphor and you’ve mastered the game.

Fact is, the number one common denominator of every true sales champion that I have ever worked with or studied is their extensive use of sales stories, metaphors and analogy.

For one, stories well told tend to hold the attention of people. And stories are inherently enjoyable. Everybody likes a good story. Stories can also contain hidden commands, that is, tonally marked words and phrases that actually instruct the listener to take some type of action.

For instance, if I were to say to your directly: “Stand Up!” You may or may not “stand up” depending on how you interpreted my statement. However, if I were to tonally mark, that is stre