I just wanted to write a brief post today to recommend a wonderful book that I just finished reading called Realty Blogging. The book was a great read and really went into the technical details and the strategies behind using a blog in your real estate business. Although it dug deep into the technical details, the authors Richard Nacht and Paul Chaney do an excellent job of explaining it in easy to understand terms.
Although I have been blogging for years and have the very popular real estate blog over at: realestatetoolbox.com there were a few strategies that I have not heard too many other people in the industry discuss. The main strategy that was intriguing to me was the idea of the co-op community blog that could be sponsored by a local real estate agent. On the surface it seems simple, but without the proper tools and more importantly know-how executing this strategy is not an easy task. They offered several options and solutions for developing your very own community blog.
A friend of mine just forwarded me a link to a new “training system” for real estate agents. Wow, what a surprise, another person coming into the real estate training industry boasting about how their system is the answer to all of your prayers, use this system and you can kiss your worries about the market, leads, etc. goodbye.
Give me a break!
I am so tired of seeing this crap popping up everyday. Now I am a trainer myself so some may call me hypocritical. Ok, I can accept that but I still get ticked everytime I see this. Now, I don’t care about the competition, competition is always healthy, but the false, over hyped salesletters, calls, etc. are getting to be too much.
This site I visited today said this in big, bold letters right at the top of the page:
“Succeeding in Real Estate Isn’t Hard!”
So, being successful in real estate is easy? Are you kidding me? Are we talking about the same profession that I have been in for 14 years?
I was going to post the URL and name of the site that I saw today making all of these ridiculous statements, but, it will just lead to more nonsense and B.S. so I am declining:)
I promise you will never hearing those words or any words about this business being easy come out of my mouth!
It is with great pleasure and excitement that I am making this announcement. Our very own Brandon Patrick will be interviewing Re/Max Broker of the Year for 2007 Robb Campbell in a tell all interview this Wednesday at 1:00 P.M. central time as a part of The BusyAgentPro.com Coaching program. This is a very rare opportunity to learn from one of the top real estate brokers in the world, you do not want to miss this!
* I mail a “Brian did it again” postcard at least once a month to every one in my database. Here is the text in the post card:
“Brian Rodgers Did It Again”
6144 Bristle Cone was listed with another Broker for 6 months.
It EXPIRED, Re-listed with Brian and SOLD in 5 Days. No one has
Sold more Expired listings in Branson than Brian Rodgers. Call or
E-mail Brian now 555-1212 Email you@you.com
Realty Executives 4 Results
* In the expired package that I use, I have a document that I believe is where the rubber meets the road. I called it “67 Good Reasons To List Your Home With Brian Rodgers”. In this document it say on the top. The following homes were listed with another broker, expired and re-listed with Brian then Sold. I then put the address of the 67 homes that I sold from the time I started counting. I received many complements and comments from sellers about this document.
Here are the top four objections you will hear from expired listing sellers.
* We want to wait a while.
* We are going to list with our current agent.
* He/she is a friend or relative.
* We are going to try by owner for a while.
Top Producer Tip of the week by Pat Guttery Baton Rouge, LA
* Pat does very well with keeping his advertising cost low, by running a one page ad in the Homes Magazine. He puts 4-5 indoor pictures of each home on his web site, his ad drives potential homebuyers straight to his web site. There they can at there leisure learn about Pat, see his listings inside and out. Pat uses his web site as a pre-sell package for him and he contributes 35% of his business to his web site.
* Pat runs a very efficient business, he closed 52 transactions last year, without an assistant, working with buyers, no weekends, and under forty-five hours a week, and he makes a six-digit salary on top of all of that. Not bad Huh?
* The number one key to the success of listing expired listings is the follow up. It takes an average of six contacts to get an expired listing.
* 50% of the expired listings that come up daily are either already re-listed, under contract or sold. If you know this going in you won’t be discouraged when you find this out.
* The biggest obstacle in trying to take an expired listing is the fact that many will want to re-list with the same agent even though the agent didn’t do anything to get it sold. (I will give you my script to overcome this objection in a later issue)
* Research shows 88% of the time price is the reason the home didn’t sell the first time.
Top Producer Tip of the week by Pat Wattam Baton Rouge, LA
* When someone sends Pat a referral she sends them a box of Chocolate Chip Cookies. Pat sends the cookies in a personalized round cookie tin, with her name and company name on it. She sends the cookies even if the deal doesn’t work out. You can purchase them at www.freshbeginnings.com
