Real Estate Marketing Coach Brandon Patrick Discusses Risk Reversal for Buyers

Lee Iacocca once said, “If you want to be the best, you have to separate yourself from all the talk about quality. And put it in writing.”What Mr. Iacocca was referring to was offering a guarantee.Every retail operation guarantees their products. Every manufacture guarantees their products. Every mail order operator has to guarantee their product or they will quickly find themselves out of business. Every auto shop must guarantee their service……what are YOU doing to guarantee YOUR service?Anything? Probably not, and it’s costing you big bux.Guarantees make people feel comfortable.Guarantees will remove the fear people naturally feel when committing themselves to invest in a product or a service.Most importantly, guarantees help the customer feel they can retain some semblance of control and exercise that control if they somehow and for some reason feel dissatisfied - this is especially true in a “contract” type situation.OFFER A “Love It or Leave it” GUARANTEE AND YOU WILL INCREASE YOUR NUMBER OF SALES EXPONENTIALLY.