April 3, 2008
Mini-Listing Presentation for use over the phone - real estate marketing blog
Have you ever gone on a listing appointment and walked out disappointed because you didn’t know:
* They weren’t ready to sell for another six months.
* They just wanted to know what their house would sell for some time in the future.
* They want 25% more than the house is worth because they have new carpet.
* They owe 25% more on the house that it will sell for.
The questions below defuse a lot of these issues over the phone before you decide if you should go on the listing appointment. He keeps a script in front of him with the following questions:
* Mr. seller I really need to go over some questions with you so I can do the homework so when I’m out there I can answer your questions is that ok?
* I have your name, address, and home phone but I don’t have your work number may I have that just incase something comes up?
* Is it a 1 story or 2 story?
* Is the master bedroom up or down?
* How many bedrooms and bathrooms?
* Age?
* Lot size?
* What does the home back up to? (He wants to be sure it doesn’t back up to something that could hurt value)
* Tell me about your flooring? New Old Tile Wood etc
* How much living area?
* Where did you get that number?
* Do you have a pool, spa, security system, describe amenities?
* Why are you selling?
* Do you have a relocation package, what’s the name of the relocation company?
* How soon does it need to be sold?
* What do you feel your home is worth?
* What will it mean to you if the market wont bring that price?
* What is the loan balance, do you have more than one loan, how much?
* What are the 3 most important thing a Realtor can do for you?
* Are you interviewing other brokers, who, when?
* If you feel when were done, that I can (Repeat his/her answers) would you be ready to get started that day?
* When will you both be available?
This is like a mini listing presenta