April 14, 2008

Real Estate Marketing Tips Series - Real Estate Blogging

I just wanted to write a brief post today to recommend a wonderful book that I just finished reading called Realty Blogging. The book was a great read and really went into the technical details and the strategies behind using a blog in your real estate business. Although it dug deep into the technical details, the authors Richard Nacht and Paul Chaney do an excellent job of explaining it in easy to understand terms.

Although I have been blogging for years and have the very popular real estate blog over at: realestatetoolbox.com there were a few strategies that I have not heard too many other people in the industry discuss. The main strategy that was intriguing to me was the idea of the co-op community blog that could be sponsored by a local real estate agent. On the surface it seems simple, but without the proper tools and more importantly know-how executing this strategy is not an easy task. They offered several options and solutions for developing your very own community blog.

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April 9, 2008

Real Estate Marketing Tips Series - Real Estate Training

A friend of mine just forwarded me a link to a new “training system” for real estate agents. Wow, what a surprise, another person coming into the real estate training industry boasting about how their system is the answer to all of your prayers, use this system and you can kiss your worries about the market, leads, etc. goodbye.

Give me a break!

I am so tired of seeing this crap popping up everyday. Now I am a trainer myself so some may call me hypocritical. Ok, I can accept that but I still get ticked everytime I see this. Now, I don’t care about the competition, competition is always healthy, but the false, over hyped salesletters, calls, etc. are getting to be too much.

This site I visited today said this in big, bold letters right at the top of the page:
“Succeeding in Real Estate Isn’t Hard!”

So, being successful in real estate is easy? Are you kidding me? Are we talking about the same profession that I have been in for 14 years?

I was going to post the URL and name of the site that I saw today making all of these ridiculous statements, but, it will just lead to more nonsense and B.S. so I am declining:)

I promise you will never hearing those words or any words about this business being easy come out of my mouth!

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April 8, 2008

Real Estate Coaching Series Presents Re/Max Broker of The Year Robb Campbell

If you haven’t already done so, don’t forget to get over to http://busyagentpro.com to get details for the very rare opportunity to hear Robb Campbell be interviewed by long time industry leader Brandon Patrick exclusively from BAP. The interview will take place Wednesday April 9th at 1:00 Central time. You will be inspired and motivated after listening!

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April 7, 2008

Real Estate Marketing Tips Series - Re/Max Broker of the Year for 2007, Robb Campbell Joins us for The BAP Coaching Program

It is with great pleasure and excitement that I am making this announcement. Our very own Brandon Patrick will be interviewing Re/Max Broker of the Year for 2007 Robb Campbell in a tell all interview this Wednesday at 1:00 P.M. central time as a part of The BusyAgentPro.com Coaching program. This is a very rare opportunity to learn from one of the top real estate brokers in the world, you do not want to miss this!

For complete details head over to BusyAgentPro.com

Below is a picture of Robb receiving the Re/Max Broker of the Year Award!

Robb Campbell

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April 4, 2008

Brian Rodgers Discusses State of BAP - Real Estate Marketing System

If you haven’t already done so, you need to get over to BusyAgentpro.com and see what all the buzz is about. Over the past several months BusyAgentPro.com has become quite a buzz in the real estate industry. We are busy fielding calls and e-mails from people all across the country about BAP. We even had to hire an additional staff member just to help with the overflow. Although BAP has been around since about 2000, we have been able to keep it very quiet even having thousands of users. But the lid is about to be blown off of BAP and you should really get on board. You can get a free BAP Gold account and see what is going on today. Also, below is a video of Brian Rodgers, BAP Co-Founder briefly giving some information about the happenings over at BAP. Be sure to watch the video then head on over to http://busyagentpro.com, particularly if you are in the market for real estate coaching or real estate websites

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April 3, 2008

Mini-Listing Presentation for use over the phone - real estate marketing blog

Have you ever gone on a listing appointment and walked out disappointed because you didn’t know:

* They weren’t ready to sell for another six months.
* They just wanted to know what their house would sell for some time in the future.
* They want 25% more than the house is worth because they have new carpet.
* They owe 25% more on the house that it will sell for.

The questions below defuse a lot of these issues over the phone before you decide if you should go on the listing appointment. He keeps a script in front of him with the following questions:

* Mr. seller I really need to go over some questions with you so I can do the homework so when I’m out there I can answer your questions is that ok?
* I have your name, address, and home phone but I don’t have your work number may I have that just incase something comes up?
* Is it a 1 story or 2 story?
* Is the master bedroom up or down?
* How many bedrooms and bathrooms?
* Age?
* Lot size?
* What does the home back up to? (He wants to be sure it doesn’t back up to something that could hurt value)
* Tell me about your flooring? New Old Tile Wood etc
* How much living area?
* Where did you get that number?
* Do you have a pool, spa, security system, describe amenities?
* Why are you selling?
* Do you have a relocation package, what’s the name of the relocation company?
* How soon does it need to be sold?
* What do you feel your home is worth?
* What will it mean to you if the market wont bring that price?
* What is the loan balance, do you have more than one loan, how much?
* What are the 3 most important thing a Realtor can do for you?
* Are you interviewing other brokers, who, when?
* If you feel when were done, that I can (Repeat his/her answers) would you be ready to get started that day?
* When will you both be available?

This is like a mini listing presentation over the phone and you will be amazed at some of the answers you will get once you start asking these questions. You will also be surprised at all of the time you save not going on presentations with non-motivated sellers. Keep in mind sellers don’t mind wasting your time! Its the only time you have protect it!

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March 17, 2008

Brandon Patrick, The Newest BAP Team Member, Makes a Huge Impact by Scoring Interview with one of the top Re/Max Agents in the World, Check this out!!

Watch this video then be sure to follow Brandon’s Instructions to get the full Interview!

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Real Estate Coaching Series - Glenn Dietzel is featured Wednesday in the 2008 Figure Business Coaching Program

How to Fast Write Your Own Commission Generating Book In 10 To 15 Minutes A Day And Simultaneously Create The Most Expensive Programs In Your Niche With This Rapid Business Development System…

Are You The Intentional Choice Of Your Potential Buyers and Sellers?

I am excited to inform you that in our next module we will be covering with my good friend Glenn Dietzel the dynamics of how to design, author and distribute a commission generating book. By taping into your own personal positioning and projecting yourself as the expert to your local market in a way that separates you as the only choice for your ideal clients.

Consider This Right Now: Your target market is faced with a very real problem. With limited time and opportunity to experiment, your ideal clients intentionally narrow their choices to those who are on top.

And this is acutely true in the Recommendation Age in which you now live.

This next call is not about how to make money. This is about how to use a little known law called Zipf’s Law to compel your target market to want to crave a relationship with you.

It is NOT that it is expensive and difficult to separate yourself as the only choice like most would tell you. It is that there is a very specific model that few truly understand.

Here’s the Problem: Over 90% of Realtors fail to make a profit. And the new business reality in the Recommendation Age requires that this be so!

Here’s the Solution: Research shows that the best lead generator is a Book connected to a process using target emotional response marketing. A unique process where your target market chooses you for life within three minutes.

Not just any book. But a commission generating book which aligns your unique proposition with the right distribution channels where you are considered more than an expert. You are the intentional choice.

Note two important facts.

1. This is a system where you don’t have to invest $100,000 like many of Glenn’s clients have done in hiring his company to implement this system.

2. This is more than writing a book. This is about creating a powerful lead generation system that positions your expertise properly in the new age we now live in: The Recommendation Age.

Discover a comprehensive system to turn your expertise in any one of the areas where your inherent strengths lie: law, investing, negotiation, construction, psychology, demographics etc. into a viral system that incorporates both the offline and online worlds as you easily write your own commission generating book.

Here are just a few concepts you will discover:

–How to eliminate your competition and ethically control your target market in less than three minutes. Note: you must promise to use this system for only ethical and moral reasons due to the comprehensiveness of this system.

–How to use this proprietary model that will show you specifically how to take an idea and strategically transform it into a Recommendation…A Recommendation where your optimum clients can ONLY say yes to you. Over and over again.

–How to make the new rules of the Recommendation Age work for you. Note: If you still think we live in the Information Age, this is all the more reason why you must be on this call.

–How to get into your target market’s mind using the Awakened Ideation system—use this specific questioning system to unlock the real resistance that your target market has of you and powerfully reframe your solutions to their hidden wants and desires.

–How to position your target market to overcome their natural resistance to you with your million dollar story—yes, you have a million dollar story and you will discover how to position it.

–How you can command Zipf’s Law to your advantage?

–How to leverage Zipf’s Law thru another little understood law, Milgram’s Law, where you will be more than the perceived expert, but the only solution your ideal clients will choose.

–How to become an Insider in the Recommendation Age to reap the untold wealth as a Knowledge Broker of your local Real Estate Market.

–How to align yourself with a hungry market and create a data base of raging fans that want to refer all of their friends and family to you.

–How to author your commission generating book—a 100 page commission generating book—in only 12 hours!
–How to gain instant access to our books-in-stores New York Publisher
And so much more.

Make sure you are on the call early as Glenn will be walking you step-by-step thru this proven and tested system that lends itself perfectly to what Brian has been teaching you.

As Brian has stressed on several occasions, “You must know how to get your customers to buy now and forever from you…and this is infinitely more important than anything else you can learn in your real estate career.”

Welcome to a system that will turn you from unknown salesperson to Celebrity Expert and ultimately to the intentional choice for your ideal clients.

Glenn

P.S.

Just for being on the call, you will gain the ability to get access to two Exclusive Bonuses:

1. The Idea Virus Software (Value $197) to create your own viral eBook where you begin to make money immediately.

2. The Expert Positioner Software (Value $147). Ethically control your target market in less than 3 minutes with this software.

To Gain Access to this once in a lifetime call you must be a Registered Platinum members over at: http://busyagentpro.com

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March 16, 2008

The harsh reality of the real estate business - Brian Rodgers

Here is the harsh reality of our industry. There are over a million NAR members. Eighty to ninety percent of all new licensees leave after 1-3 years in business.

The average work week according to several studies conducted by NAR and a few other organizations for the average Realtor is 60 hours a week. That’s the average work week. And the average income is $32,300. So based on a 60 hour work week the average Realtor makes around $12 an hour, which is just a bit slightly higher than the average assistant makes in our industry. And I don’t know what minimum wage is these days, but this has got to be pretty close to minimum wage.

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March 15, 2008

Real Estate Marketing Tips Series - Brian Rodgers

I had a very odd request from a member of BusyAgentPro.com members a few days ago, at least at the time I thought it was odd. The member requested for me to send them how I had my organizational system and inbox labeled for organization. While it seemed odd at first, when I got to thinking about it and it actually was a great idea to get some information about how others label and organize their systems before starting from scratch to create your own organizational system.

I use a Dynamo Label system for all of my labels as well as printing postage from my home office. I liked it so much at home that I made our office manager install the same for the secretary at the office.

So, here is a list as requested of the labels I use for the organizational system I have here in my office:

@ Calls
@ Errands
@ Computer
@ Office/Desk
Goals/Affirmations
Agendas
Projects
Someday/Maybe
@ Waiting For
Maybe Get
Next Actions
@ Anywhere
Ideas
Travel
Wine

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