To stay in touch with her sphere of influence Mariana Fiorentino from Terra Nova Global Properties in Chapel Hill, NC sends from time to time this special postcard. It is an invitation to tango nights - and to a free tango lessons!

The postcard is irresistibly memorable and is a marvelous example of stepping "out of the box" - quite a departure from a recipe card, wouldn't you agree? 

It accomplishes so many things at the same time:

• it reminds people about Mariana and her Terranova Properties

• it demonstrates her uniqueness (instead of just telling them about it - BIG difference)

• it ties in with the Terra Nova's international scope of business

• it puts a smile on people's faces and provides them with the opportunity to have a great time

• it promotes someone else's business in the same community - Havana restaurant

• it is a conversation piece regardless whether they accept the invitation or not.

 

This is what I call a SANE marketing strategy!