This is a piece from my own real estate files. It was a standard postcard printed just on one side - very inexpensively, with just one additional color.

Without a doubt it was the most popular piece of marketing I ever produced. People loved it. Surprisingly it was also a credibility builder because some where checking the phone numbers - I would get calls "Wanda, I tried the numbers to the White House and to the Pope and it is the Vatican! How did you know?" (I would answer "I am a marketing wiz - you can count that I know even more about real estate marketing")

I used these cards as mailouts to my farm area, of course.

I always had a stack of them during my open houses - guess what: I never had to ask "please take one of my cards"! People were actually asking me for a permission! ("May I take one of these?" - and I would generously say "Sure, have some your best friend as well").

This was also a perfect follow up for my networking contacts - sent along with a personal note "it was nice to meet you".

And when people asked me for my business card (I never offer my business card unless they ask - click here to find out why :-) - when they asked, I would say "I am a big woman, so I have also a big business card". It was always a winner, because people love when we poke fun of ourselves.

Needless to say, this is what I call a SANE marketing strategy!

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