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Buyers Remorse Pills
I used to give my clients a jar of the Buyers Remorse Pills,
delivered with a sales contract signed already by all
parties. That's the time when the remorse process quite
often begins. Of course everyone in real estate knows about
buyers remorse. Many agents even make their clients aware
that it is normal to have a sleepless night after having
an offer accepted. But no one else, beside me, in my area
at least, was giving people Buyers Remorse Pills...
These jars were filled with M&M candies. They were colorful, yummy
and very silly. They made buyers feel more normal (they knew those
feeleng were expected) -- and they made the whole process
of explaining it fun. For me and for them.'
Those pills also made me look thoughtful, resourceful and unique.
Not bad, eh? Indeed my Buyers Remorse Pills made me very
attractive in the eyes of my buyers and they brought me
many referrals.
By the way... they were also cheap and easy to produce.
Here is my simple, step-by-step process:
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Take a small jar (I collected various sizes of jam and peanut
butter jars) -- of course clean it nicely and
remove all labels...
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Fill with M&M candies -- or any other candies
you prefer. Life savers work well, but in my
experience people liked the most M&M candies...
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Print the labels. You can use the label above or print
the
entire page of labels here.
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Cut out the label and sign it as a doctor *LEGIBLY*.
You want to make sure that even friends of your
buyers can read it, maybe even remember your name!
-
Place the label on the jar -- regular rubber cement
will work just fine. You can of course print this
labels on Avery stock (look for dimensions 3x2)
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If you want to be really fancy (I was), paint the
lid with a spray paint in your official business
colors (ie. blue or red for RE/MAX, brown or gold
for Century 21, green for BH&G etc.) -- and add
a little logo of your company on the lid.
Please remember that handing people these Buyers Remorse
Pills is not enough. Not nearly enough.... It is your attitude
towards others
that can make you attractive. It is developing a cheerful
and upbeat personality. BEING the type of person someone
would want to do business with.
Needless to say, this is what I call a SANE marketing strategy!
Click here to discover more
amazingly successful marketing tactics!
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