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To be effective marketer on the Internet, having a web site is of course
extremely important. But that is not enough. On the Internet
your need both: an effective web site AND effective e-mail marketing system.
The good news is, it was never cheaper (or easier) to stay in touch with your
sphere of influence. Internet allows you to build a huge network
of prospects and referrals sources. Best of all, thanks to e-mail, you can stay
in touch with them on a regular basis without spending a fortune.
It costs practically nothing to send e-mail, whether to 50 or to 5,000
people.
In my audio seminar
Amazing Power of E-Mail Marketing I cover extensively e-mail marketing strategies and
tools. And one of the most important e-mail marketing tools is an electronic newsletter.
It is considered by Internet marketing experts the
most effective marketing tool. Here are some of the advantages:
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It allows you to keep in regular touch with people who have
no access to the world wide web (estimated 30-40% of internet users!) and
with those who don't have time to visit your site (quite possibly
your best, highly-qualified, prospects).
-
Plain text newsletter downloads fast and doesn't annoy people the
way attachments do (contrary to what some industry experts would like you
to believe, it is NOT a good idea to send attachments to stay in
touch with your farm!)
-
E-mail newsletter can be easily forwarded by your readers to their friends
which means free promotion for you (that's why it is so important to produce
a really GOOD newsletter - any kind of me-centered promotion or sales
pitch is usually deleted upon arrival).
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Your readers can print the newsletter to read it later - off line
or even away from the computer screen (people really appreciate that flexibility!)
There are some obstacles...
Main problem is the formatting. If you are like most real estate agents,
you barely have time to answer your e-mail, let alone struggle
with technicalities of publishing a professionally looking e-zine.
It takes so much time!
Newsletter Builder to the rescue!
All those problems are solved right here at this page -- you can build
your own personalized newsletter in 2 minutes. Thanks to my sophisticated
programming your finished product will be perfectly formatted and packed
with additional content your readers will appreciate. click
here to see a sample!
How does it work?
A special program installed on Sane Marketing server will create a
document merging data from my special template (which has already a perfectly
formatted content) with the information that you enter in the form below.
What do I need to do?
Just complete the form below and press the "Build My Newsletter" button.
That's all! Your own personalized e-zine will be sent immediately to your
email address.
What next?
Once you receive the newsletter, it is ready to send to your subscribers.
Really, it's THAT easy! You can send it the way it is, or you may edit
it... I suggest you read it to make sure that the entire content is appropriate
for your readers.
What can I edit?
Your newsletter comes with content. Feel free to add more information
-- if you have time, adding some area specific information can make your
e-zine sparkle! You can also remove something you don't like. The only
thing I ask is keep the resource box at the end of every article you decide
to run and don't modify these articles in any way (it would violate authors
copyrights).
Are you ready? - Let's go!
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