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If you think that your site is attractive just because it is well organized, looks great and loads up fast - think again. World wide web is all about communication and effective communication is about two parties communicating. So, how do you encourage your  visitors to communicate with you? - the more they communicate with you, the easier is for you to build a relationship. And you know already that the relationship is what counts - not only how many people click through your site, right? Here are some of the relation- building sites worth emulating: 

• Visit the Tonight Show with Jay Leno and you will be amazed how many ways a website can communicate with visitors to dazzle, to charm, to ask, to entertain - and of course to build a lasting relationship!

• Drop in to Mama's Cucina  - Ragu Sauce's site invites you to participate, write stories, list restaurants, share recipes, learn Italian, sign up for grocery giveaway - do you think this can help build good relationships?

• Check the Intel Owner's Club for people who own Intel central processing units.  By signing up for a free membership, members receive a newsletter, special sneak peeks & downloads and the chance to win prizes - check:

• And how about another of my favorites: Gevalia Coffee? -  it offers visitors not only great coffee and quite awesome dessert recipes. For just trying their cofee Guevalia will even send you a free coffeemaker - and I mean a really GOOD coffeemaker!

• Another way to keep people coming back forever if to install CGI programs - one of my favorites you will find at speeches.com - a superbly elegant site of  David Slack, a speech writer from New Zealand. David created a sophisticated CGI script that writes two different speeches and a powerful letter - for free of course. It an awesome way to provide value for visitors by presenting at the same time his own professional talents! 

• Meguiar's Car Care offers a car care prescription service. Visitors key in information about their car, key environmental factors, and their level of commitment to car care - in response they are getting a personalized advice how to extend the life of and value of their cars. Do you think they come back and even tell others to visit that site? You bet! 

• Sears Portrait Studio provides visitors with a whole array of neat stuff. My favorite are personalized letters. Just key in the name of a child, name of the grandmother or other significant adult, add the wish and voila! - in a split second you get a cute personal letter from the Cole friendly bear or from the North Pole (depending on season). This year everyone on my list is getting one of these!

• Ckeck my own Success Connection - you will find a full array of interactive strategies: busy discusssion board, weekly internet chat, insiders club etc. All designed to build online community!

Trust me, this is one of the best kept secrets of websites that work. When you keep charming people like that, when you keep showing them your love and respect (plus of course if you are really good at what you're doing!) many more people than you expect will want to become your customers. Quite likely for a lifetime!